Creating a clear and concise ad copy is essential for running a long term, successful campaign with AdGate Media.
An effective ad copy leads to:
- Improved user experience
- Increases in conversion rates yielding to optimal offer placements
- Reduced campaign pauses due to user complaints
In step 4 of the Campaign Wizard, you will be asked to complete two fields, the Campaign Description and Campaign Requirements.
The Campaign Description serves to inform users about the purpose of your application. A good approach is to utilize or summarize the app/play store description.
The Campaign Requirements outline all the actions required for users to earn their reward.
Tips for success:
- Ensure the Campaign Description and Requirements fields are distinct.
- Keep Requirements clear and concise.
- Avoid using words "Get", "Open", "Install", or "Download" in Requirements.
- Limit the length of the Description, as users won't spend much time reading it (255 character limit).
- Avoid mentioning rewards.
- Do not include mention of enabling app tracking, as this message is automatically added by the system.
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